Packaging error forces Zeffer to recall select non-alcoholic Crisp Apple Cider 4-packs
Hawke's Bay craft cider company Zeffer Cider is initiating a recall for incorrectly packaged Zeffer 0% Alcohol Crisp Apple Cider 4-packs.
Zeffer Cider Co chief executive Josh Townsend said there has been an isolated error with some Zeffer 0 per cent Alcohol Crisp Apple Cider 4-packs, where the cardboard carton holder for 0 per cent Zeffer Cider contains 5 per cent Zeffer Cider cans.
"The cans themselves are correctly labelled as 5 per cent Zeffer Crisp Apple Cider, but should not have been placed in the 4-pack holder and we want to avoid any confusion given the exterior cardboard packaging is for the 0 per cent product," he said.
"We take mistakes like this extremely seriously and will conduct a full investigation of our packaging and quality assurance processes to ensure it doesn’t happen again. When we became aware of the issue, we immediately initiated the recall process with customers and consumers for all Zeffer 0 per cent Alcohol Crisp Apple cider 4-packs that may be affected."
Consumers are able to return full or partial Zeffer 0 per cent Alcohol Crisp Apple Cider 4-packs to the retail store they purchased them from for a full refund. Affected 4-packs can be identified by the visible Zeffer Crisp Apple Cider 5 per cent cans in the partially enclosed Zeffer 0 per cent Alcohol Crisp Apple Cider holder and by the best before dates 06 04 23 printed on the bottom of the cans.
Mr Townsend said the error is isolated to 27 cases or 162 4-packs.
The 4-packs were available for sale in the North Island between 19 April 2021 and 1 June 2021 (inclusive) and in the South Island between 27 April 2021 – 1 June 2021 (inclusive).
"We are working closely with our customers to ensure any remaining affected stock is taken off shelves (and not sold)."
Consumers can contact 06 650 1836 if they have any questions or concerns.
